Business Tips for Tradies

Just simply starting a trades business isn't enough to ensure its success, you also have put forth the effort to help make your business grow. In fact, there are various actions you can take to help strengthen your business including:

• Have a good website - A quality website, which includes great design and search engine optimisation (SEO), enables you to establish a strong online presence. This helps put you in the presence of more potential customers, as reports show that more and more people are turning to the Internet as their source of information and to locate local tradies.
• Find your niche - Establishing your niche, or area of uniqueness as a tradesperson, sets you apart from your competitors. It's important to understand what sets you apart from the competition, and to advertise this clearly on your website, vehicles, business cards, flyers and so on.
• Licenses - Potential clients will want to know that you have your license and are properly trained in your trade (so they can trust that you are capable of delivering professional results). Having your licenses, and keeping them current, also helps ensure you to stay up to date in the latest techniques of your trade, which further benefits your clients.
• Insurance - Potential clients will also want to know that you have the proper insurance in place to cover any mishaps, which can occur as a result of just simply doing business each day. Be sure to work with a good insurance broker that specialises in trade insurance. They can assist you with selecting the proper insurance to protect your business, as well as your customers.
• Track your performance - Tracking your business performance enables you to discover what is working for your company and what is not. There are various metrics programs available that help make it easy to track your performance; from Google Analytics that enables you to track your website performance, to more comprehensive business programs that allow you to track all areas of your business.